Count on Zebra Print Solutions’ knowledge of design, print, and postal regulations to design a cost-effective and tightly targeted direct mail solution for you.
Even in a digital world, many people, particularly in certain demographic groups, look forward to receiving their mail daily. They often sort and view it the same day it’s delivered. It’s a powerful medium and the only one that can reach every resident of the United States.
It’s targeted. Mass advertising (TV, print, radio, etc.) can be expensive and isn’t always an option for small businesses. Direct mail can focus on a smaller group of prospects who are more likely to respond to your offer, giving you more bang for your buck.
It’s personal. With direct mail, you can address your customers by name, speak to them individually, and appeal to their interests. When customers feel that you understand their needs, they’re more likely to respond.
It’s flexible. From letters to postcards to brochures, a wide variety of inexpensive and easy formats are available for your direct mail campaign. You can add impact by including a special offer or free sample in the envelope.
It’s tangible. Direct mail allows you to physically place your message in your customers’ hands and encourage interaction. Along with an engaging message, you can make an unforgettable impression by incorporating elements that actively involve the customer, such as stickers, samples, and coupons.
It’s measurable. Direct mail is one of the few media channels that give you the ability to track the success of your campaign. It’s as simple as counting the inquiries you received or counting the number of coupons redeemed. By tracking and analyzing your results, you’ll see what’s working and can make adjustments to future mailings if needed.
Presorting your mail results in lower postage costs. Presorting is the process of grouping mail by Zip Code or Carrier Route before delivering it to the post office. The post office rewards this action by offering discounted rates for presorted mail because the presorting saves them considerable effort and cost.
We can tailor a mailing list to your specific needs allowing you to micro-target businesses and consumers with the most accurate and recent list data available. Simply tell us your target criteria and we can take it from there.
For a business list, tell us the business type, number of employees, geography, and other criteria.
For a consumer list, tell us a region, home price, income, household size, or age of residents, and other criteria.
The term “bulk mail” refers to larger quantities of mail sent all at once that qualifies for reduced postage rates. The Postal Service uses the terms “bulk” and “presorted” interchangeably.
Standard Mail is the most cost effective postal rate for traditional business. All Standard Mail prices are bulk prices, and each mailing must meet a minimum quantity of 200 pieces or 50 pounds of mail. The Maximum Weight is less than 16 ounces. Standard Mail is for domestic mail only. Standard Mail is not forwarded or returned unless you request it with an ancillary service endorsement. Forwarding and return services may result in additional fees or postage. For beginning mailers, Standard Mail is often the best choice because postage prices are very low. Standard Class presorted mail may not contain personalized information, and may not be used for bills, statements and other material where each recipient receives a different piece of mail.
Non Profit postage is lower than other prices, but not everyone can qualify. Organizations wishing to mail at nonprofit Standard Mail prices first must be authorized by the Postal Service as eligible. Then, they must make sure that the material being mailed complies with strict requirements for nonprofit prices.
Presorted First Class receives discounted postage prices while having your mail delivered as quickly as possible. Each mailing must meet a minimum quantity of 500 pieces. Unlike Standard Class, presorted First Class may contain personalized information, and may be used for bills, statements and other material where each recipient receives a different piece of mail.
Every Door Direct Mail® is designed to help you reach every home, every address, every time. You can map out a target area, use demographic data (e.g. age, household income, and size) to select a delivery route, and choose a mailing drop off date.